
The Queen of Domesticity made a short trip to Malaysia and was given the royal treatment with an audience with our Queen and First Lady. She might not rule a country but being the founder of Martha Stewart Living Omnimedia, she reigns supreme with her own empire (magazines, books, TV shows, satellite radio, home products, etc), powerful enough for our government here to think that she can promote Malaysia.
True enough, her visit here generated much buzz. With social media, Martha documents her experience via Twitter. Some of her tweets via @marthastewart include:
we loved rosmah mansor the first lady- she is doing good work with programs for children and is an active philanthropist
now we are off to melaka to see a bit of the countryside- we are in “food coma- a meal every two hours- here you are asked-have you eaten?
I am signing the Queen’s guest book in the summer palace while the Queen looks on. http://twitpic.com/1phj8z
Rice patties for miles north of Kuala Lumpur, the “rice basket” of Malaysia http://yfrog.com/3zs25pj
we are in kota kinabalu- the night market is directly across the street-great food hawkers-odd food stuffs-dinner of fresh seafood
Via her blog, Stewart writes, “As you may know, I am presently traveling in Malaysia, having been invited here by Tourism Malaysia, who wanted me to see this extraordinary country and experience the fascinating culture and the delicious cuisine.”
I think that most will ask: Is the government actually paying Miss Stewart to visit Malaysia? If so, how much? I had that question in mind when it was announced Martha will visit Malaysia a few months ago. It is really unfortunate to have a foreigner to promote our country (where is our country’s brand ambassadors?) but then again, Martha Stewart is an icon.
Unfortunately, there wasn’t much coverage from the international media of her visit here but with her strong reach via her 2 million followers on Twitter and those that follows her blog religiously, it will educate those that might not even know where in the world Malaysia is. They get a chance to experience Malaysia and it might also correct what misconception they have of our country.
Perhaps the government should invite Oprah Winfrey!! I’ll stalk her if she visits Malaysia. Just kidding.
What do you think? Do we need more international icons to promote Malaysia??